The psychology of color in marketing directly plays into consumer behavior. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning, and readability. Colors have different meanings, connotations, and emotional effects. In one study, …
Knowing the types of graphic design can greatly help your success. Some terminology associated with graphic design are visual communications, commercial artist and graphic artist. All these terms are used interchangeably. When you think of a graphic designer you may think of someone who designs brochures, logos and posters. The trend by some organizations …
Continue Reading10 Main Types of Graphic Design to Help Create the Content you Need
Presentations are meant to inform, inspire, and persuade audiences. Building a presentation slide deck can be frustrating to say the least. Especially for non design people. Not only is there many content things to consider, there is the whole thing of putting it all together. At the same time, it must look good, and …
Continue Reading6 Tips for Making a Great Slide Presentation Deck
THE EXPLANATION UX design seems to be the buzz word these days in the digital world, and there can be varying explanations of what UX design means. UX is an acronym for user experience. The simple explanation for UX design is the combination of market research, product development, strategy, and design to create a product …
A logo incorporates your brand identity and is the focal point for your organization’s visual identity. Since, this is what most people identify you with, you want to make sure your logo stands out, describers your message, and has good design elements. In this article, we will concentrate on what to look for when choosing …
Continue ReadingThe 10 Most Important Things to Consider when Designing your Company Logo
Studies reveal that good design really matters. In fact, for many companies, design is the only element that separates them from their competition. There is statistical proof that professional design sets you above your competitor and converts more leads. First impressions are 94% design related. A potential customer will check out your website and make …
Email marketing is not only still around, but if you look at the statistics, it gets the best rate of investment (ROI) over other media channels. I started this list with only 6 items, but as I continued writing more and more would pop into my head. When I first began email marketing, I …
Continue Reading12 Critical Email Marketing Mistakes to Avoid
Are you spending way too much time setting up a PowerPoint presentation? Here are some quick tips and tricks to help you get your presentation done on time and look good. 1. Start with a Template. Sometimes, its best to start with some kind of template, than from scratch. there are many out there …
1. Copy Content. Having good and original copy will make your website stand out. Determine your target market, then organize your content with clear subjects identifying what your business has to offer. Hiring a copywriter could be the best things you do. Consequently, You can sometimes re-use the copy from a recent brochure, promotion or …
Continue ReadingThe 5 Most Things Needed for your Website Designer
Running an out-of-date WordPress CMS can cause your site to slow down and make it vulnerable to hackers. Hackers can put malicious files into your site without you knowing and take your entire site down. Recovering from a hacked site can take a lot of time and money. We want to keep your sites running …
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