Color Emotion People

Psychology of Color in Marketing

The psychology of color in marketing directly plays into consumer behavior. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning, and readability. Colors have different meanings, connotations, and emotional effects. In one study, …

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10 Main Types of Graphic Design to Help Create the Content you Need

  Knowing the types of graphic design can greatly help your success. Some terminology associated with graphic design are visual communications, commercial artist and graphic artist. All these terms are used interchangeably. When you think of a graphic designer you may think of someone who designs brochures, logos and posters. The trend by some organizations …

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6 Tips for Making a Great Slide Presentation Deck

  Presentations are meant to inform, inspire, and persuade audiences. Building a presentation slide deck can be frustrating to say the least. Especially for non design people. Not only is there many content things to consider, there is the whole thing of putting it all together. At the same time, it must look good, and …

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The 10 Most Important Things to Consider when Designing your Company Logo

A logo incorporates your brand identity and is the focal point for your organization’s visual identity. Since, this is what most people identify you with, you want to make sure your logo stands out, describers your message, and has good design elements. In this article, we will concentrate on what to look for when choosing …

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Web design

12 Essential Web Design Tips

Studies reveal that good design really matters. In fact, for many companies, design is the only element that separates them from their competition. There is statistical proof that professional design sets you above your competitor and converts more leads. First impressions are 94% design related. A potential customer will check out your website and make …

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website design

The 5 Most Things Needed for your Website Designer

1. Copy Content. Having good and original copy will make your website stand out. Determine your target market, then organize your content with clear subjects identifying what your business has to offer. Hiring a copywriter could be the best things you do. Consequently, You can sometimes re-use the copy from a recent brochure, promotion or …

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